Do you know that your hair ages? This is not news to hair stylists who are familiar with the effects of time on strands.
As years pass by, our hair becomes lifeless, thin, dull or limp. The most common indicators of aging hair are changes to texture and strength. Unfortunately, most women ignore these indicators. They focus only on coloring their tresses as they age.
Three-quarters of woman surveyed by Finesse said that their hair has changed over time. Besides changes in their natural hair color, women cite increased coarseness, dryness, brittleness and thinning as new challenges for their hair. As a result, about two in 10 women describe their own locks as healthy.
Finesse has developed a new line of products for aging hair. It’s called ReVitality. It uses anti-aging skincare ingredients such as collagen, CoQ10 and antioxidants to dramatically improve strength and softness of hair after just one use.
The result: hair that’s full of life, younger-looking and healthier acting.
Finesse ReVitality has been developed for women over 35 and is available in drug stores and supermarkets nationwide. The products will be sold for $4.49 to $4.99 a bottle.
The Finesse ReVitality hair care line includes:
- “Hydrate & Recover” Shampoo and Conditioner
- “Volumize & Correct” Shampoo and Conditioner
- “Fortify & Protect” Leave In Treatment
- “Stimulate & Refine” Scalp Balm (Pre-Shampoo Treatment)
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