There is a new hair smoother that promises to satisfy women who want that sleek, smooth and straight look without the use of bad chemicals such as formaldehyde.
Bumble and Bumble recently released Concen-Straight Pro Treatment. It is a gentle, customizable hair straightening solution that leaves no damage to hair. There are no harsh chemicals such as formaldehyde, cysteine and lye.
With this salon product, you will have smoothness for up to 30 shampoos! However, this depends on how often you wash your hair, as well as the texture and porosity of your hair.
What is so special about Concen-Straight is that it can be customized to match your desired level of straightness. It gives the texture of straight hair, not pin-straight hair
The treatment is using “a technology that consists of a gemstone blend designed to vibrate and loosen the hair’s inner S-bonds, which give it a natural curve.”
It is supposed to make curly, thick, coarse, frizzy and unmanageable hair straight, smooth and soft. It should also reduce frizz and increase manageability. Your hair will not lose volume as a result of using this hair smoother.
It’s gentle enough so that it can be used on all hair types: color treated, chemically processed, bleached or highlighted. With continual use, smoothing and straightening benefits are increased!
Concen-Straight Pro Treatment costs about $300. Smoothing treatment lasts between 2 and 3 hours. You do not have to use heat tools to maintain the smoothness.
You will not found this treatment in any salon. It can be found only in top salons that are authorized to carry Bumble & Bumble and that have completed training and certification for this product.
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