Hair accessory brand Goody has launched DoubleWear. It is a collection of elastics and headwraps inspired by jewelry. What motivated the brand to create DoubleWear?
Goody polled women and discovered that most ladies wear an elastic on their wrist. They do this because it is a convenient method to keep elastics easily accessible. But it was also found that 68% of women think that this practice compromises their style.
Goody solved this styling and fashion problem with the introduction of DoubleWear. Here is how they did it.
They upgraded a basic black ponytail elastic with either a gold or silver overlay. It is available in many shapes/textures. It resembles a bangle-type bracelet or necklace. It provides a smooth, stylish transition from hair accessory to jewelry.
91 percent of women said that the elastics are unique and different. At the same time, 75 percent of polled consumers favored DoubleWear for doubling style and ease without sacrificing their look.
DoubleWear Elastics + Bracelets and Headwraps + Necklaces can be found on shelves at Walmart, Target, CVS and Walgreens. They cost about $5.99 each.
Others also read:
Loading ...
