The next generation of beauty products is upon us.
The founder of Aveda, Horst Rechelbacher, is launching the first hair care line to bear the USDA Organic seal.
His new organic hair products are sold under the Intelligent Nutrients brand.
All items are 100% certified organic, except for just two products that are made for color-treated hair.
Each item in the line uses the Intellimune Seed Oil Complex, an antiaging-antioxidant blend of black cumin, pumpkin, red grape, red raspberry and cranberry seed oils.
Hair items include:
- Hair and Scalp Treatment Oil to restore hair health, $45;
- Styling Creme and Styling Gel, $35 each;
- Leave-In Conditioner, $39;
- Perfect Hold Hair Spray, $39;
- Volumizing Spray, $39;
- Organic Hair Balm, $32;
- Hair Conditioner, $42;
- 70% Organic Hair Cleanser, $39;
- 70% Percent Organic Hair Treatment, $45.
The products are not patented so that it does not have to list product ingredients.
Source: wwd.com
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