KloraneECO Gentle Dry Shampoo

As noted recently in The New York Times and Washington Post, there is a surge in popularity of dry shampoos. They have been key hair products used backstage at fashion week and a favorite of celebrity hair stylists.

Klorane introduced a new eco-friendly dry shampoo: KloraneECO Gentle Dry Shampoo with oat extract.

This version features a new, non-aerosol delivery system with recyclable packaging. Simply shake, ‘twist’, squeeze and the result is cleaner hair with the added benefit of a cleaner environment.

Dry shampoo benefits everyone from busy moms to executives to anyone who wants to extend the time between regular washings.

Using the absorbing power of corn and rice starch as well as soothing oat extract, KloraneECO Gentle Dry Shampoo removes dirt and oil without the use of water, leaving hair soft with renewed volume and a fresh, clean scent.

Since it works on all hair types, it is good for color-treated or curly hair, between blow outs, and for those with hair extensions. Lightweight and aerosol free, it is great for everyday use, travel, gym bag, and for those who are convalescing.

In an independent survey of 100 participants, 82% of the people who tested KloraneECO Dry Shampoo felt hair was as clean as when shampooing with water and 91% of the people tested felt that their hair had more volume.

KloraneECO Dry Shampoo is available exclusively at Sephora and Sephora.com. A 1.7oz / 50ml bottle is $18 suggested retail.