Pantene has announced the results of a series of tests designed to help women break through the hair care clutter at the salon or local drugstore.
Pantene put its newest formulas through tests to evaluate their performance against brands that many women believe to be the gold-standard in hair care: salon brands.
The tests show that Pantene’s new advanced technologies and breakthrough conditioning ingredients deliver outstanding healthy hair results that leading salon brands can’t beat!
An independent testing institute (TNS) conducted a blind test among 3,600 salon brand users across the U.S. The participants used unmarked bottles of Pantene shampoo and conditioner systems specific to their hair needs for 14 days.
They were then asked a series of questions about the quality and performance of the blinded Pantene products as compared to their usual salon brands.
The results were clear – 70% of the women preferred Pantene to their current salon brand!
For example, when the participants were using the blinded Pantene Pro-V Smooth system, 77% of users said they preferred it for giving them smooth hair and 70% noticed the smooth hair benefit in the first week
Also, when participants were using the blinded Pantene Pro-V Beautiful Lengths system, 73% of users preferred it for healthy-looking hair to their current salon brand and 64% noticed healthy-looking hair benefits in the first week.
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